ABOUT US

OUR MISSION

This is a MomBod isn’t just about bodies. It’s a feminist response to the DadBod phenomenon. While DadBod has become a cultural wink, celebrated for imperfection, moms often face unrelenting expectations. DadBod is more than a body type; it symbolizes the patriarchy—a double standard that shows up in how we live, work, love, and parent.

This is a MomBod is more than a slogan. It’s a women-owned brand, a feminist fashion statement, and a newsletter dedicated to exploring new ideas and promoting empowerment. From cozy apparel to cultural commentary, MomBod celebrates the wit, grit, and glory of motherhood while challenging outdated expectations.

This is a MomBod. You know you want one.

Co-Founder

ALEXINA CATHER

Alexina Cather is a single mom to three boys and works in food policy and school food. She grew up in San Diego and holds a B.A. in Integrative Biology and a minor in Anthropology from U.C. Berkeley, and an MPH from the University of San Francisco. In 2020, after years of living and working in NYC, she moved to Vermont but still works in NYC, and her juggling skills have gotten so good she often thinks she should join the circus. LinkedIn

Co-Founder

EMILY GAYNOR PORTO

Emily Gaynor Porto is a divorced, co-parenting mom to boy/girl twins and works in the art world as a publicist. She grew up in Portland, Oregon and holds a B.A. in Hispanic Studies from Vassar College and an M.A. in Cultural Memory from the University of London. After years of living and working in NYC, she now lives in Cooperstown, NY. emilygaynorporto.com | LinkedIn

Our Story

In the fallout of the COVID turmoil, This is a MomBod Founders Emily and Alexina found themselves needing connection—to each other and to other moms whom they couldn’t be with physically. They needed lightheartedness during a heavy time but also an outlet to talk about big things, so they started a newsletter called Parent-ing. 

During this time, both of their long-term relationships, a marriage for Emily and a partnership for Alexina, fell apart. They found themselves working remotely in their beloved careers while also longing to create a business that spoke to the experiences of moms and women in general. This is a MomBod is a calling, a movement, and a passion. We hope it brings you some inspiration, new ideas, and plenty of joy.

In the Press

Authority Magazine | "Female Disruptors: Emily Gaynor Porto & Alexina Cather of This is a MomBod On The Three Things You Need To Shake Up Your Industry"

The Strong Buzz | "This is a MomBod. My new favorite feminist brand and newsletter (maybe it will become yours too?)"

Child's Play In Action | "The Scoop on This is a MomBod."